The Be IT Social Wall

Passion, creativity, heritage, style, innovation and diversity.

Join the Be IT social wall through one of these six Italian values! Use the hashtag to showcase your content to our global community. The walls record over 10 million views per month from Made in Italy lovers.

Choose your favourite category and be part of something extraordinary! #BeIT

Be authentic

When products and services are Made in Italy, they adhere to the highest standards of quality and excellence. It is therefore important for both producers and consumers to adopt measures to protect original goods from counterfeit products. But how can you be certain of a product’s reliability? It’s simple: follow the advice of experts!