Our productive excellence as told by the players of the Serie A League


Udinese Calcio

Jaka Bijol guides us through Udine, a serene city in Friuli that exudes an aura of elegance. While the city is home to a great art collection and artist community, the region boasts one of the finest prosciutto products in the world, the Prosciutto di San Daniele, leading Italy’s agri-food exports with 3,000 farms producing over 3 million prosciutti annually.


Cagliari Calcio

Nahitan Nandez introduces us to Cagliari, a city in Sardinia known for its rich history, culture, and natural beauty. The region’s strategic position makes it perfect for astronomical pursuits reflected in the Caliumi Observatory, and further efforts to host a gravitational wave detector aiming to uncover the origins of the universe.


SS Lazio

A beacon of wisdom and light surrounded by seven hills: Rome and its majesty will never cease to amaze Felipe Anderson. The capital, but the Lazio region as a whole, is home to a remarkable development potential—the pharmaceutical and biomedical sector, standing for a center of excellence worldwide.


Bologna FC 1909

Land of engines and home to top automobile companies in the world, Bologna never finishes to amaze Stefan Posch. With every roar of its motors, with every delicious, authentic local tortellini pasta, the city continues to show the world it is in pole position in the race towards an even brighter future. 


US Lecce

Lecce as told by Valentin Gendrey, strolling around a city rich of sheer grace and fascinating cultural heritage, papier-mache expertise and yellowish stone, worldwide known as “pietra leccese”. The artistic influences of all times helped shape an excellent clothing industry crafting exclusive, unique and refined garments for the luxury market. 


US Salernitana 1919

Guided by Guillermo Ochoa, we explore Salerno, a Southern Italian city overlooking the Amalfi coast. Thanks to a rich heritage of ancient traditions, Salerno thrives with an impressive agri-food sector. The Nocera canneries, keeping the properties of the San Marzano tomato intact, are a delicious illustration.


AC Milan

Rafael Leão, elegant on the pitch with AC Milan, finds in Milan a perfect match. Here, fashion shines not only at the major fashion shows, or in its luxurious boutiques, it is a creative and entrepreneurial spirit woven into the fabric of the city itself.


AC Monza 

Monza’s excellence extends far beyond its racetrack, and Pablo Marì is here to kick us around. The region’s artisanal supremacy has been a driving force, particularly in the creation of exquisite furniture and furnishings – a testament to the skilled craftmanship of Monza and Brianza.


Genoa CFC

Our journey with Radu Dragusin brings us to admire and taste Genoa, a strip of land nestled between sea and mountains. Its buzzling port hosts a masterful boat craftsmanship that seamlessly blends tradition with innovation – a craft celebrated at Genova’s annual boat show.