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Be Green

In Italy sustainability is more than a commitment, it is a way of life. Now it is your chance to participate in making a change. Watch the Be IT video campaign and you will help create the first Made in Italy forest: for every 10,000 video visualisations, a tree will be planted in Puglia, Basilicata, or Tuscany.

Total views




Goal 6,500,000


Trees planted

Goal 650


CO2 absorption

Goal 103.750

101920 kg

101920 kg

Hear the voices behind Treedom

Meet Federico Garceo, CEO and founder of Treedom, and Martina Fondi, Partner and Forestry Coordinator, who explain in more detail Treedom and its partnership with the Be IT campaign.

Watch the video and join our movement. Only together can we grow forests.

Where your trees are being planted

This project takes place in three different Italian regions: Basilicata, Puglia, and Tuscany. The trees planted are grafted from native species, which improves the biodiversity of the various regions.


The project is located in Matera's Chiese Rupestri Park and extends into the protected areas of Policoro forest, an important resting area for many migratory birds, and the Montalbano Jonico Natural Reserve.


The project site is located in the heart of Filicaia, near the village of Travale, where some of Europe's oldest chestnut trees can be found.


In Puglia, there are two projects: one in the province of Bari with the agricultural cooperative Semi di Vita, and another in the Lecce area with the Sylva Foundation.

What are the environmental benefits?

CO2 absorption

What are the environmental benefits?

Protection of biodiversity

What are the environmental benefits?

Combats soil erosion
and desertification

What are the environmental benefits?