Italy's first nation branding
global campaign

Italy's First Nation branding global campaign

The campaign in numbers

November 2021 - October 2022

‘Made in Italy is simply extraordinary: Be IT‘ supports Italian products and enterprises to attract investments, and promote exports and tourism.

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Total impressions
0
Total impressions
0
Interactions
1
Video impressions through on-demand platforms
1
Total views for the Made in Italy values video
1
Readers reached through the press
1
Radio Commercials

#beIT

“Made in Italy” is already winning people’s hearts, giving everyone the chance to #beIT all around the world.

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Outputs
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Ads
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Formats

The communication strategy

IT is a rich system of content. The tools used are primarily digital, with regular content production differentiated by target, country, and channel: Instagram, Facebook, Twitter and Programmatic.

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Campaign hub total views
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Total views on YouTube
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Followers

26

Countries

18

Social media channels

19

Languages

Be Green

The first ‘Made in Italy’ forest has been created

Transforming the campaign video views into forests

750 trees planted
7,000,000 million views
3 Italian region (Basilicata, Tuscany, Puglia)

Bee IT

Protecting the planet, one bee at a time

6,000,000 adopted bees
12,000 protected hives