Italy's trade fairs: where business meets culture

An insight into innovation, art and gastronomy across 40 sectors


Trade fairs in Italy hold significant importance within the country’s economy, and serve as a vital engine for advancing commerce, industry, and tourism. Every year, Italy hosts not less than 180 international trade fairs, 500 national exhibitions, and 1600 local showcases—over 40 sectors!

These fairs spotlight excellence and innovations. They attract around 20 million visitors, of whom 30% are international visitors. By providing a platform for Italian companies to display innovative products and technologies to a worldwide audience, they foster business growth and global engagement.

Trade fairs are deeply connected to our regions. Not only does each offer valuable content, they also are a chance to discover the country's diversity in art, culture, landscapes, and renowned cuisine.