Made in Italy around the world

The Be IT Campaign turns one!

Through a series of incredible events, our network of embassies is celebrating its one-year anniversary by presenting Italy’s innovative skills and creative flare throughout the world.

Cooking shows, art exhibitions, concerts, and other events are great places for showcasing Made in Italy’s signature style, talent, and high-quality supply and production chains. From Mexico to India, and all the way to France, everyone loves Italy.

It’s time to Be IT!

Messico

27 Set 2022

Mondiacult

Messico

27 Ott 2022

Maneskin concerto: produzione agenzia di comunicazione e videomaker

Messico

27 Sett 2022

Mondiacult

Messico

27 Set 2022

Mondiacult

Messico

27 Ott 2022

Maneskin concerto: produzione agenzia di comunicazione e videomaker

Messico

27 Sett 2022

Mondiacult

Argotec

Argomoon, a Made in Italy technology looking up to the moon

ARGOTEC is an all-Italian Aerospace Company focused on the production of satellites, human spaceflight systems and technologies. There is no program too ambitious for this Italian startup.

The founder and CEO David Avino and the talented engineer Ludovica Bozzoli guide us through this globally successful Made in Italy company that is already partnering with NASA, ESA and ASI.

27 September

Culture

Mexico

Mexico City

Mondiacult 2022

Videomapping show on the facade of the Museo Nacional de Arte curated by leading Italian art studios on the occasion of the Unesco Mondiacult World Conference Meeting of Ministers of Culture from all countries of the world.

12 October

Food & Beverage

Germany

Berlin

Italian cocktail night

An evening dedicated to Italian cocktails, including the presentation of the exclusive Be IT cocktail, organized at Hotel De Rome in Berlin in collaboration with Jerry Thomas Speakeasy in Rome.

12 October

Fashion

Belgium

Bruxelles

ApritiModa: the first BTS of Made in Italy fashion

Italian fashion arrives in Belgium for the first anniversary of Be IT, with an evening devoted to Belgium showcasing leading Italian brands at the residence of the Italian Ambassador in Brussels.

12/16

October

Creativity

India

Delhi, Bangalore, Calcutta, Mumbai

Italian Screens: New Italian Cinema in India

Italian Cinema travels to New Delhi, Mumbai, Bangalore, and Calcutta with two screenings a day and special events celebrating Italian excellence, in collaboration with the Ministry of Culture, Cinecittà, and Anica.

13/16

October

Creativity

UK

London

Italy @Frieze

An innovative exhibition, a celebration of Italian contemporary art during Frieze week.

15/16

October

Food & Beverage

France

Paris

Be IT at the International Food Exhibition (SIAL)

One of the most important international events in the food processing sector. The Italian Pavilion will be inaugurated by soccer legend Christian Vieri in partnership with Lega Serie A.

15/19

October

Advanced technologies

UAE

Dubai

North Star 2022

Be IT at the Gulf Information Technology Exhibition Global, one of the world’s top trade fair events UAE devoted to start-ups in the high tech industry.

17 October

Food & Beverage

Austria

Vienna

Italian food is passion

Special event dedicated to discovering Italian ingredients, the secret to quality “Made in Italy” food, in collaboration with Luca Miliffi, a well-known Italian importer who supplies Austria’s 600 top restaurants.

18 October

Food & Beverage

UK

London

Be IT - Be Eataly

The event will promote the best of “Made in Italy” food and wine created by Italian artisans, ranging from UK Eataly’s No. 1 winery in Europe to its culinary islands featuring iconic products like freshly baked bread, handmade pasta, mozzarella, and more.

21 October

Culture

USA

San Francisco

Italian innovation e culture Hub

Concerto di Diodato presso l’IIC di San Francisco.

21/23

October

Culture

USA

New York

BeIT on the Big Apple façade

The Be IT campaign illuminates and colours, with the video mapping technology, the historic façade of USA the Italian Institute of Culture in new York with the Italian tricolour.

24/30

October

Food & Beverage

Brazil

São Paulo

XI Italian Regional Cuisine Week

The Italian Academy of Cuisine in São Paulo invited 20 Italian chefs to discuss flavours and products of famous Italian restaurants. Two premieres are scheduled: October 6 at the Italian residence and October 23 at Casa de Vidro.

27 October

Culture

Corea

Seoul

Be IT's "Chot Seng Il" (first birthday)

Presenting the exhibition “Marco Lodola: Light of the Future” in Seoul till mid-October: neon light sculptures by the acclaimed Italian neo-futurist artist in the spectacular building of Dongdaemun Design Plaza, signed by Zaha Hadid.

28 October

Fashion

China

Beijing

Made in Italy: Social Responsibility to Make a Better Future

An exhibition on the social responsibility initiatives of major Italian brands (Armani, Fendi, Todds, Ferragamo, Loro Piana) created in collaboration with the famous fashion magazine Esquire China.

28 October

Automotive

Vietnam

Hanoi

One Year of BeIT

To celebrate the first anniversary of the ‘BeIT’ campaign in Vietnam, the Italian Embassy in Hanoi will host a gala at Casa Italia. At the event, the new Ferrari 296 GTB will be honoured and BeIT videos will be screened.

27 October

Culture

USA

Detroit

LoveITDetroit: The world's first free metaverse contemporary art exhibition

The Consulate of Italy in Detroit is hosting a unique modern Italian art exhibition in LoveITDetroit to celebrate BeIT’s first anniversary. The virtual gallery features 13 paintings from Rome’s National Gallery of Modern and Contemporary Art.

28 October

Entertainment

Japan

Tokyo

Tribute to Pavarotti

The Be IT campaign will mark its one-year anniversary with a performance at the Italian Cultural Institute in Tokyo. It will include interludes by exceptional young singers and will be dedicated to the great Maestro Luciano Pavarotti 15 years after his passing.

29 October

Automotive

Mexico

Mexico City

Motores y catrinas

The Italian Embassy in Mexico will celebrate the one-year anniversary of the BeIT campaign on Dia de los Muertos. The Alfa Romeo Tonale will be unveiled to commemorate the occasion.

29 October

Culture

USA

Washington

NIAF's 47th Anniversary Gala Dinner

The first anniversary of the ‘BeIT’ campaign will be celebrated during the NIAF’s Gala Weekend in Washington, D.C., during Italian Heritage Month, a significant event for Italians in the United States and Italy.