Start IT Up

Discover the most innovative Italian startups operating in key sectors of 'Made in Italy'.

The Italian Startup Call has Closed

All Italian entrepreneurs and creative visionaries are welcome. Now is the time to take your next big step and make your vision a reality.

Discover Startups Meet the entrepreneurs

The Initiative

The beIT campaign together with the Italian Trade Agency (ITA) and the support of LVenture Group launched the initiative ‘Start IT up’ in support of Italian entrepreneurs.

You can now discover our Italian innovation scene through our Pool of Excellence. The project provided an opportunity for Italian startups to connect with international investors and create business connections with global partners.

How does Start IT Up work?

Selection Process

Every month, the best startups are featured on this website in a premium location under the ‘Startup Pool of Excellence’ section. This gives selected startups the opportunity to share their business stories to a wider audience and be promoted globally by the ‘BeIT’ campaign.


The Selected startups also benefit from customised rewards, some of which include the following:

  • Access to the ITA Global Startup Programme, which allows chosen startups to participate in top-tier Accelerator Programmes across the globe. All expenses for one participant will be reimbursed (acceleration cost, travel, accomodation, insurance, etc);
  • Tickets to the most prestigious startup events, such as MWC in Barcelona, CES in Las Vegas, Collision in Toronto, and VivaTech in Paris. One participant's travel and lodging expenses will be provided;
  • Access to the ITA and Invitalia-managed ‘Invest in Italy’ initiative, which will assist chosen entrepreneurs in connecting with international stakeholders such as investors and corporates;
  • Participation in the Start IT Up initiative's ‘Demo Day - Final Event’, which will take place in September at The Hub of LVenture Group. Selected startups will pitch in front of an audience of international investors, corporations, and organisations;

The Promoters

The beIT promotional campaign has teamed up with a number of highly experienced partners that have a vast network, allowing entrepreneurs who participate in the 'Start IT up' initiative to develop their business abroad, enhance their connections, and find new investors.

The Italian Trade Agency (ITA) is an Italian government agency that promotes overseas trade and Italian exports.

LVenture Group is a holding company registered on the Italian stock exchange and the first Italian Venture Capital firm to use a full-stack strategy to maximise the potential of innovation at each stage of the journey. LVenture Group helps startups materialize their visions by assisting them in closing transactions with other investors and businesses through their Accelerator programme.