Start IT Up

Join the first call for the most innovative Italian startups operating in key sectors of 'Made in Italy'. Apply for your company to receive tailored awards, access to a variety of prestigious global startup programmes and events, and worldwide visibility.

Start 24.01
End 31.05

The Call for Italian Startups is open

All Italian entrepreneurs and creative visionaries are welcome. Now is the time to take your next big step and make your vision a reality.

Discover Startups

The Initiative

The beIT campaign together with the Italian Trade Agency (ITA) and the support of LVenture Group are launching the initiative ‘Start IT up’ in support of Italian entrepreneurs.

Together with you, we want to foster a Pool of Excellence of the Italian innovation scene and provide your startup the means to connect with international investors and develop business connections with global partners.

How does Start IT Up work?

Selection Process

Every month, the best startups will be chosen to be featured on this website in a premium location under the ‘Startup Pool of Excellence’ section. This will provide selected startups the opportunity to share their business stories to a wider audience and be promoted globally by the ‘BeIT’ campaign.


Selected startups will also benefit from customised rewards, some of which include the following:

  • Access to the ITA Global Startup Programme, which allows chosen start-ups to participate in top-tier Accelerator Programmes across the globe. All expenses for one participant will be reimbursed (acceleration cost, travel, accomodation, insurance, etc);
  • Tickets to the most prestigious startup events, such as MWC in Barcelona, CES in Las Vegas, Collision in Toronto, and VivaTech in Paris. One participant's travel and lodging expenses will be provided;
  • Access to the ITA and Invitalia-managed ‘Invest in Italy’ initiative, which will assist chosen entrepreneurs in connecting with international stakeholders such as investors and corporates;
  • Participation in the Start IT Up initiative's ‘Demo Day - Final Event’, which will take place in June at The Hub of LVenture Group. Selected startups will pitch in front of an audience of international investors, corporations, and organisations;
Terms and Conditions

The Promoters

The beIT promotional campaign has teamed up with a number of highly experienced partners that have a vast network, allowing entrepreneurs who participate in the 'Start IT up' initiative to develop their business abroad, enhance their connections, and find new investors.

The Italian Trade Agency (ITA) is an Italian government agency that promotes overseas trade and Italian exports.

LVenture Group is a holding company registered on the Italian stock exchange and the first Italian Venture Capital firm to use a full-stack strategy to maximise the potential of innovation at each stage of the journey. LVenture Group helps startups materialize their visions by assisting them in closing transactions with other investors and businesses through their Accelerator programme.