Italy is a country of rich diversity
across its twenty regions. Every corner has a different tradition, dialect, and flavour to share – be it
Emilia-Romagna’s tortellini or Abruzzo’s arrosticini, Sicily’s granita or Puglia’s pizzica folk music. Italy is
where both wolves roam the deep forests of the Apennine Mountains and world-famous designers wow crowds on the
catwalks of Milan.
It’s a country with surprises at every turn. One can walk past 1-thousand-year-old
ruins on
their way to a three-Michelin-star restaurant and experience both the glamour of the Venice Film Festival and
the raw excitement of Siena’s Palio horse race. This diversity is reflected in the landscape, from the
snow-blanketed Alps to the balmy waters of the Mediterranean Sea. Ranging from its gastronomy to its culture and
history, Italy is a land of contrast and colour. Explore it.
Biodiversity
A noble symbol of Italian cuisine: olive oil ties together the threads of history and culture. With its high-quality production chain, olive oil provides a glimpse into the ways that biodiversity is imbued into the Italian territory. Produced from over 350 different olive varieties, olive oil holds a special place in every kitchen, and its many valuable properties keep us healthy and prevent premature cellular ageing.
Empathy
From production to export, the choice to collaborate is always the best path. Products and services are at their peak when they are born from collaborative processes. Industries following this path are also those that invest in economic and social wealth, and, at the end of the day – discerning buyers know quality!
"La bellezza del cosmo è data non solo dall'unità nella varietà, ma anche dalla varietà nell'unità"
"The beauty of the cosmos consists not only of unity in variety, but also of variety in unity"
Inclusion
Digitalisation does not have to be intimidating.
By embracing the core notion of inclusion, a bridge can be established between the older generation and its
younger successor through a process of mutual exchange.
In Italy, this takes the form of projects, where
high school students assist older learners in the use of digital devices and virtual services such as home
banking. Similarly, other programmes are paving the way for digital inclusion, so no one is left behind, and
everyone is equipped with the knowledge and skills they need to capitalise on the many opportunities that
the digital revolution offers.
Orchestra conductor Beatrice Venezi prepared a special playlist: from classical to modern music, enjoy and share this incredible journey!
Discover Italy through six narratives told by senior authors from the
Holden School, the creative writing academy founded in Turin by world-renowned author Alessandro Baricco.
In each story, readers will discover new aspects of Italian characters and history, presented with original
and different points of view.
Alfonso Iaccarino
Chefs are the perfect Made in Italy ambassadors. They represent their country around the world through a secret ingredient: a touch of Italianness that goes beyond the kitchen, a mixture of culture, personal stories and excellent cooking skills. Let's get to know them.
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