Italian Diversity is...
Italy is a country of rich diversity across its twenty regions. Every corner has a different tradition, dialect, and flavour to share – be it Emilia-Romagna’s tortellini or Abruzzo’s arrosticini, Sicily’s granita or Puglia’s pizzica folk music. Italy is where both wolves roam the deep forests of the Apennine Mountains and world-famous designers wow crowds on the catwalks of Milan.
It’s a country with surprises at every turn. One can walk past 1-thousand-year-old ruins on their way to a three-Michelin-star restaurant and experience both the glamour of the Venice Film Festival and the raw excitement of Siena’s Palio horse race. This diversity is reflected in the landscape, from the snow-blanketed Alps to the balmy waters of the Mediterranean Sea. Ranging from its gastronomy to its culture and history, Italy is a land of contrast and colour. Explore it.
Italian biodiversity produces healthy ingredients for the perfect meal.
A noble symbol of Italian cuisine: olive oil ties together the threads of history and culture. With its high-quality production chain, olive oil provides a glimpse into the ways that biodiversity is imbued into the Italian territory. Produced from over 350 different olive varieties, olive oil holds a special place in every kitchen, and its many valuable properties keep us healthy and prevent premature cellular ageing.
IT is the sound of our culture,
IT is diversity!
Check our special playlist: from classical to modern music, enjoy and share this incredible journey!
Italy through stories
Discover Italy through six narratives told by senior authors from the Holden School, the creative writing academy founded in Turin by world-renowned author Alessandro Baricco.
In each story, readers will discover new aspects of Italian characters and history, presented with original and different points of view.
The secret ingredient of italianness
Chefs are the perfect Made in Italy ambassadors. They represent their country around the world through a secret ingredient: a touch of Italianness that goes beyond the kitchen, a mixture of culture, personal stories and excellent cooking skills. Let’s get to know them.
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