Italy’s heart and soul is its heritage,
and the country’s cultural and natural wonders hold a treasure chest of stories. Italy boasts the most UNESCO
world-heritage listed sites of any country, including the detailed porticoes that define the city of Bologna,
the awe-inspiring historical centres of Florence and San Gimignano and the sassi of Matera.
However, Italy is
not only known around the world for its sites of heritage but also its festivals of historical importance, such
as the Carnevale of Venice, Ivrea’s battle of the oranges and Verona’s opera festival.
At the core,
Italy’s
heritage lies in the hands of its pioneers and craftsmen, in the tales of its cities and in the ancient rituals
constantly renewed. Italy’s tradition is not something to be simply admired or preserved: it is a constantly
changing story, full of life and unexpected twists. Let yourself be enchanted. Delve into it.
AUTHENTICITY
Close your eyes and think of Italian gastronomy. What do you see? We offer plenty of incredibly authentic dishes that will blow your mind. It’s a fact – every bite you take is a surprising combustion of flavours; ingredients explode on your taste buds making you crave to explore more of Italy. We bring flavours to the table just by using the simplest and freshest ingredients.
Culture
Italy can lay claim to some significant heritage. For many it is the strength of our culture, whether it be food, fashion or entertainment, it has strong influences on the rest of the world. We provide a creative hotspot for expertise and craftsmanship, rooted in centuries of culture and beauty that dates back to the early days of the Italian Renaissance. It is the jewel of our heritage.
"Tornate all'antico e sarà un progresso"
"Go back to the ancients, and it will be a step towards progress"
Tradition
Tradition pervades many facets of daily Italian life. This is what
inspired Leonardo to return to his origins and find a new career that would either help him
economically or pay homage to past wisdom. After a degree in zootechnics, Leonardo left the hustle
and bustle of Italy’s capital, Rome, for his ancestral home in Abruzzo, where he set up a goat farm and
officially began his farming adventure.
Through the use of traditional methods, he produces artisanal cheese
that respects his heritage and revives time-honoured traditions. This is a perfect demonstration of how past
legacies can still contribute to the economy, by always offering new opportunities.
Orchestra conductor Beatrice Venezi prepared a special playlist: from classical to modern music, enjoy and share this incredible journey!
Discover Italy through six narratives told by senior authors from the
Holden School, the creative writing academy founded in Turin by world-renowned author Alessandro Baricco.
In each story, readers will discover new aspects of Italian characters and history, presented with original
and different points of view.
Fabio Picchi
Chefs are the perfect Made in Italy ambassadors. They represent their country around the world through a secret ingredient: a touch of Italianness that goes beyond the kitchen, a mixture of culture, personal stories and excellent cooking skills. Let's get to know them.
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