Style is a way of life in Italy that is
revered and envied around the world. Italian lifestyle evokes many images, from an aperitivo in a Roman piazza
to a glass of wine in the rolling hills of Tuscany to shopping in the stylish streets of Milan and soaking up
the postcard perfection of the Amalfi Coast.
Italians exude an elegant and effortless style that’s been
perfected over centuries, it is a quiet confidence in their achievements in art, philosophy, culture, food, and
fashion. Italy is a country where police uniforms are designed by iconic fashion houses and the streets are
raceways of classic cars.
From Michelangelo’s Sistine Chapel to the ruins of Pompeii and the floating
city of Venice, Italy’s style is breathtaking and timeless. Be seduced by the alluring Italian style. Enjoy it.
Beauty
Style meets Italy's beauty and incredible variety through an unrivalled blend of art, people, and landscapes. Beginning with the Northern Alps to Sicily's mountainous south, grace and rugged beauty radiates from every corner of the country. A fascinating mix of geography, culture, and history – a charm few can resist.
Quality
In Italy we say “belli e ben fatti”, meaning “beautiful and well made”. This is the Italian way: producing exceptional products that not only meet the standards of quality, but which surpass and exceed them. To us, exporting the things we invent and create is a matter of much importance – because only something perfect can be a rightful representation of Italy’s “Dolce Vita”!
"Io non ricerco il minimalismo, semmai la semplicità che è una cosa molto differente"
"I don’t look for minimalism, but for simplicity, which is a totally different thing"
Elegance
Italian elegance extends far beyond the way we dress and present
ourselves to the outside world. It is ingrained in us through the way we move our bodies. Yes, we are
talking about Dance! Ballet has its roots in the Italian Renaissance; it is the epitome of Italian beauty
and elegance, it is our soul's inner language.
Ballet has a number of international exponents on some of the
world's most prominent stages – one of whom is the supremely elegant dancer, Roberto Bolle. A dancer
unparalleled in style, he manifests the art of dance with a fervour that is rarely seen. Through the beauty
of movement, Bolle represents the elegance that is Italy – movements that are balanced and in harmony, a
source of constant rebirth.
Orchestra conductor Beatrice Venezi prepared a special playlist: from classical to modern music, enjoy and share this incredible journey!
Discover Italy through six narratives told by senior authors from the
Holden School, the creative writing academy founded in Turin by world-renowned author Alessandro Baricco.
In each story, readers will discover new aspects of Italian characters and history, presented with original
and different points of view.
Moreno Cedroni
Chefs are the perfect Made in Italy ambassadors. They represent their country around the world through a secret ingredient: a touch of Italianness that goes beyond the kitchen, a mixture of culture, personal stories and excellent cooking skills. Let's get to know them.
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