Choose IT to live better
In the words of Italian fashion designer Giorgio Armani, Made in Italy is a history of craftsmanship that ties a rich cultural legacy to first-choice materials, sustainable productive processes and attention to details. Armani is the perfect ambassador for the Be IT campaign, a testament to elegance and excellence.
“Italy has an extraordinary shape, an emblem crafted by nature and turned into culture.
Made in Italy is a part of it, the history of our country which cannot be written in a single day and isn’t simply the result of a marketing strategy.
It is a history – both complex and simple – of craftsmanship, a sense of style and a tradition of good taste, of an innovative attitude and technical ability, of attention to detail and creativity.
My personal experience confirms that this system of excellence characterises the design, fashion, jewellery, and our entire manufacturing process. In my opinion, excellence is this: uniting a tradition of precise and skilful work with the aesthetic quality of our history.
Our great ambassadors are not just our works of art, but also those products that are at the core of the quality of life, like clothing, dwelling, the ability to offer hospitality from food to tourism.
So, if I have to think about what the objective of Made in Italy is, I would say that it is to enable those who choose it, around the world, to live better.”
Made in Italy for the world
The quality and ingenuity of Italian products and services will captivate everyone. Choosing Made in Italy means choosing only the finest – and you can now learn more and read the nine narratives in your own language!
Made in Italy, simply extraordinary
Discover Made in Italy through nine narratives about the key Italian supply chains and services, a detailed foray into why Italy is the go-to choice for investors and buyers across the world: a mix of innovation, high-quality materials, know-how and sustainability.
Once you choose IT, you never leave IT!
“Italy has an extraordinary shape, an emblem crafted by nature and turned into culture.
Made in Italy is a part of it, the history of our country which cannot be written in a single day and isn’t simply the result of a marketing strategy.
It is a history – both complex and simple – of craftsmanship, a sense of style and a tradition of good taste, of an innovative attitude and technical ability, of attention to detail and creativity.
My personal experience confirms that this system of excellence characterises the design, fashion, jewellery, and our entire manufacturing process. In my opinion, excellence is this: uniting a tradition of precise and skilful work with the aesthetic quality of our history.
Our great ambassadors are not just our works of art, but also those products that are at the core of the quality of life, like clothing, dwelling, the ability to offer hospitality from food to tourism.
So, if I have to think about what the objective of Made in Italy is, I would say that it is to enable those who choose it, around the world, to live better.”
