Culture and Entertainment

Culture is at the core of Italy’s identity and its history lives on through its unique heritage sites and natural wonders.

Italy boasts the most UNESCO world-heritage sites of any country, with the floating city of Venice, Pisa’s Tower and the Trulli of Alberobello among 58 locations and monuments on the prestigious list. The industry dedicated to their architectural restoration and preservation is of critical cultural and economic importance.

Italy’s excellent education system contributes in a relevant way to the country’s culture and society, with 36 Italian universities ranking in the world’s top 1,000.  

A testament to Italy’s creative culture is also the success of its entertainment business, including the audiovisual and games sectors. Video games are a highly valued share of the entertainment market and, through online events and eSports, they add value to the key sectors of music and fashion.

bITes of excellences


A juggernaut which employs more than 1.5 million workers! The audiovisual industry is a solid market that positions Italy as the third most productive country in Europe and among the top 10 countries in the world for added value. These consistent numbers are a testament to Italian creativity and the entertainment business.

bITes of excellences


Video games are a highly valued share of the entertainment market. Through online events, competitions and eSports, videogames combine culture and creativity. Younger generations love this mix, which, in return, adds value to connected sectors, such as music and fashion. Italian companies have seen tangible growth over the years, offering new work opportunities to 1,600 employees. The Italian gaming industry is the go-to for global companies that keep collaborating with us to create their products.

Messages from the Italian Embassies

Talking About IT

Made in Italy is simply extraordinary, which is why everyone is talking about it!

Italian embassies promote Italian excellence all over the globe. Check out their fantastic video messages and contributions from all around the world to learn more about how amazing Made in Italy is!

bITes of excellences

Art and Architectural Restoration

When you talk about Italy, you talk about its rich history. Can you believe that in Italy there are more than 200,000 listed historical items and venues? Italian heritage is a vast collection of hidden gems that are managed by professionals. Their area of expertise and remarkable skills allow them to analyse and develop new technologies.

The aim is to preserve and enhance historical and artistic sites, making restoration a sector that represents 51% of the entire Italian cultural industry.

bITes of excellences

Education and University

Fourth in Europe for its public University System, Italy is an established centre of absolute excellence for advanced studies and quality teaching. Is it possible to measure this success? Of course! Italy ranks fifth in the world for the most quoted academic publications. Every year, over 300,000 students graduate: an intellectual force that produces enormous achievements, stronger human capital, as well as advances in research and science.

Be authentic

When products and services are Made in Italy, they adhere to the highest standards of quality and excellence. It is therefore important for both producers and consumers to adopt measures to protect original goods from counterfeit products. But how can you be certain of a product’s reliability? It’s simple: follow the advice of experts!

Say IT

How do you say IT?

Made in Italy is often used as a synonym for quality. But, there’s a lot more to it!  Let’s take a look at some Italian terms that unveil the distinctive qualities of Italian products and services.



Script, screenplay

Some of the world's greatest screenplays were written in Italian: from postwar classics such as De Sica's 'Ladri di Biciclette' or Fellini's 'La strada' to more modern films like 'La vita è bella' by Benigni and 'La grande Bellezza' by Sorrentino. Italian filmmakers have been in the limelight during Oscar galas more often than any non-English speaking artists, with 14 statuettes out of 28 nominations.

Guess IT

Did you know IT?

Challenge yourself with a game to learn more about how Italy deftly combines culture and technology. Get immersed into the Italian world of excellence: a journey that will let you discover the production and supply chains of several significant sectors that allow Italy to stand out on the global market.

According to the UNESCO site ranking, Italy is first.

Be Authentic

When products and services are ‘Made in Italy’, they adhere to the highest standards of quality and excellence. It is therefore important for both producers and consumers to adopt measures to protect original goods from counterfeiting. But how can you be certain that the product comes from a reliable origin? It’s simple: follow the advice of experts!

Are you curious to learn about the phenomenon of Italian Sounding in the cured meat industry? To find out more, meet Davide Calderona, Director of ASSICA (Association of the Meat and Cured Meat Industry).


How does Italian Sounding impact entrepreneurs in Italy and limit them to develop products? Tune in as Fabio Leonardi, Assolatte Councillor in charge of Internationalisation, explains how Italian entrepreneurs are tackling the issue.

IT’s a great story

Inventing the future now!

Italians have always possessed the ability to look ahead and project their ideas in an ever-changing landscape. Call it perception, talent, a passion for ideas, or planning skills – let’s discover more about this innovative blend!

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