Italy’s legendary culinary culture dates back to antiquity and continues to inspire gastronomical trends around the world.

Reflecting the country’s diversity, each of its twenty regions has different traditions and recipes, from polenta of the Alps to Milan’s ossobuco, Rome’s pasta carbonara and Sicily’s arancini.

The high quality of Italian food and beverage is recognised in its many DOP products, such as a variety of cheeses and raw hams. 

The meat industry is one of the leading fields of the agri-food market and the dairy industry is held in equally high regard as its cheeses have distinct nutritional properties. Italy’s climatic conditions and rich biodiversity produces superior fruit and vegetables and world-class wines. Italy is the world’s second biggest exporter of wines, with 74 DOCG varieties complying with strict international guidelines.

bITes of excellences

Baking Products

Let’s face it, many of us have been to Italy to indulge in delicious baked goods. Baking products have a long-standing tradition in Italy. In fact, the geographical and cultural diversity of Italy’s 20 regions is reflected in the many diverse types of bread, cakes, and baked items. The industry’s production is primarily based on time-honoured practices, ensuring quality to modern consumers.

bITes of excellences

Processed and Preserved Fruits and Vegetables

Thanks to the favourable climate and agronomic conditions, Italy can take advantage of its rich biodiversity to deliver high-quality fruits and vegetables globally. These qualities, paired with a strategic position in the Mediterranean area, make Italy a prominent producer and a competitive supplier of goods.

Messages from the Italian Embassies

Talking About IT

Made in Italy is simply extraordinary, which is why everyone is talking about it!

Italian embassies promote Italian excellence all over the globe. Check out their fantastic video messages and contributions from all around the world to learn more about how amazing Made in Italy is!

bITes of excellences

Dairy Products

Did you know that Italian parmesan can compete with nearly any food in terms of calcium, amino acids, protein, and vitamin A – and is recommended by doctors to treat certain diseases? Not only does Italy create excellent parmesan, but its dairy sector also produces a wide range of traditional cheeses, each of which is distinct in terms of organoleptic and nutritional properties, as well as the processing method. These delicious delicacies are enjoyed and appreciated by everyone. 

bITes of excellences

Meat and Meat Products

If we speak about Italian meat and cold cuts, local products are the healthiest and safest. The Italian meat industry and its related sectors dedicated to the processing and preserving of the product, are one of the leading fields of the agri-food market. The quality of pork, beef, poultry and cured meats testify to the high standard of the Italian supply chain, which has a keen eye on sustainability, environmental impact and health issues.

Be authentic

When products and services are Made in Italy, they adhere to the highest standards of quality and excellence. It is therefore important for both producers and consumers to adopt measures to protect original goods from counterfeit products. But how can you be certain of a product’s reliability? It’s simple: follow the advice of experts!

bITes of excellences


There is no better way to tell the story of Italy than through its wines. This industry connects two central factors through its first-class supply chain. Tradition and innovation are in fact linked together to create only the best wines possible thanks to its prestigious vine varieties.

Say IT

How do you say IT?

Made in Italy is often used as a synonym for quality. But, there’s a lot more to it!  Let’s take a look at some Italian terms that unveil the distinctive qualities of Italian products and services.



Prosecco, dry sparkling wine

The grape from which Prosecco is made, the 'Glera' variety, is cultivated and praised for over 2000 years. Today, 'Prosecco' is the name of the most renowned Italian wine in the world, produced in the Veneto and Friuli Venezia Giulia regions with three designations of origin (Prosecco DOC, Prosecco di Conegliano Valdobbiadene DOCG, and Asolo Prosecco DOCG) with a yearly output of over 600 million bottles.

Guess IT

Did you know IT?

Challenge yourself with a game to learn more about how Italy deftly combines culture and technology. Get immersed into the Italian world of excellence: a journey that will let you discover the production and supply chains of several significant sectors that allow Italy to stand out on the global market.

How many PDO - Protected designation of origin - are registered in Italy?

Be Authentic

When products and services are ‘Made in Italy’, they adhere to the highest standards of quality and excellence. It is therefore important for both producers and consumers to adopt measures to protect original goods from counterfeiting. But how can you be certain that the product comes from a reliable origin? It’s simple: follow the advice of experts!

Are you curious to learn about the phenomenon of Italian Sounding in the cured meat industry? To find out more, meet Davide Calderona, Director of ASSICA (Association of the Meat and Cured Meat Industry).


How does Italian Sounding impact entrepreneurs in Italy and limit them to develop products? Tune in as Fabio Leonardi, Assolatte Councillor in charge of Internationalisation, explains how Italian entrepreneurs are tackling the issue.

IT’s a great story

Inventing the future now!

Italians have always possessed the ability to look ahead and project their ideas in an ever-changing landscape. Call it perception, talent, a passion for ideas, or planning skills – let’s discover more about this innovative blend!

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