Discover Made in Italy through nine narratives about the key Italian supply chains and services, a detailed foray into why Italy is the go-to choice for investors and buyers across the world: a mix of innovation, high-quality materials, know-how and sustainability.
Once you choose IT, you never leave IT!
It has been a year full of emotions, events, people and especially Made in Italy. Let's relive IT together!
Luxury yachts, cosmetics, biotech and gluten-free products. They all have one thing in common: Made in Italy’s expertise and innovative approach.
From New York to Tokyo, from Madrid to Beijing, from Shanghai to Los Angeles: Be IT is a global campaign welcoming millions of people to discover Italy.
Be Authentic
When products and services are 'Made in Italy', they adhere to the highest standards of quality and excellence. It is therefore important for both producers and consumers to adopt measures to protect original goods from counterfeiting. But how can you be certain that the product comes from a reliable origin? It’s simple: follow the advice of experts!
Listen to the experts
The Italian national Down syndrome basketball team becomes world champion for the third time in a row!
In Madeira, Portugal, the Italian team played an incredible final match winning yet another competition. The achievement follows the gold medals at the European Championships in 2017 and 2021, and the World Championships in 2018 and 2019.
The first European woman to lead the ISS: and she's Italian
The world is no stranger to the talent of astronaut Samantha Cristoforetti. She will be the first European woman to lead the crew on the Space Station. The appointment event will be televised live on 28 September 2022.
MESSAGES FROM THE ITALIAN EMBASSIES
Made in Italy is simply extraordinary, which is why everyone is talking about it!
Italian embassies promote Italian excellence all over the globe. Check out their fantastic video messages and contributions from all around the world to learn more about how amazing Made in Italy is!
The quality and ingenuity of Italian products and services will captivate everyone. Choosing Made in Italy means choosing only the finest – and you can now learn more and read the nine narratives in your own language!
Italy is passion and style, heritage and diversity, innovation and creativity. But there’s so much more to it. It is about making exceptional things: curiosity and dedication, bravery and imagination, expertise and precision... It is our brand, cool and unique: Italy is simply extraordinary. Be it.
Play VideoIT is the future!
Discover nowWatch how various creators from the Be IT communication campaign’s 26 target nations promote ‘Made in Italy’ in their own countries.
3M
followers
Mina Al Sheikhly is known for her charming personality and her captivating, modern and engaging content that has gained her strong presence in the Middle East. Besides being a content creator, Mina is an entrepreneur that launched her own mascara brand in 2020, an advocate for women empowerment in business and a philanthropist.
United Arab Emirates
1,8M
followers
Madison Bontempo is an American actress and producer from Los Angeles, USA. Madison is also a YouTube vlogger and mom of four little kids.
USA
791,9K
followers
Fashion and lifestyle influencer. Sabrina initially started with posting fashion insights for friends. Over time, her Instagram profile has developed into a destination for style inspiration and tips. She is passionate, confident, and committed to the idea that a woman should be two things: who she is and what she wants. Her outfits are currently being featured on accounts with millions of followers.
Brussels, Belgium
876K
followers
Profile update coming soon.
Austria
14,1M
followers
Se is an international online influencer in China with over 2 million followers across major social media platforms. She creates comedic skits and short videos on multicultural topics, exploring the differences and similarities across cultures. She is also the founder and CEO of a Chinese social media agency that provides social media consulting, transforming digital & marketing strategy, and creating revolutionary business impact.
South Korea
1,2M
followers
Małgorzata Kożuchowska is one of Poland's most well-known and respected actresses of her time. She appeared in a variety of works, including movies, tv series, and stage performances. Forbes Women named her one of the top 50 women's personal brands in the world in 2021. She may presently be featured in performances at Warsaw's National Theatre. Many theatre critics praised her most recent main role in the play ""Mother Joan of the Angels."" In the meantime, several movies in which she appears are awaiting their cinema premieres.
Poland
7,6M
followers
Daniela Choma is a content creator from Brazil. She shares her cooking passion on social media with tasty and creative recipes. Additionally, Dani shows the details of real motherhood in her routine with little Jade and also Aurora's pregnancy. With this passionating mix of cooking and motherhood Dani captivates an evergrowing legion of fans!
Brazil
4,2M
followers
A Lebanese actress, born in 1996 in Lebanon. She was raised in Jeddah, Saudi Arabia. She obtained a bachelor's degree in a field she did not want to study in her youth. So, she decided to challenge her family's desire to study, and enter the field of work early. She started working as a model and then stormed to the world of acting. She participated in: The Family, Ureem and Share Chat. Al Bayed is a Saudi-based online comic star who posts funny and lighthearted content, including scripted thought provoking, videos between men and women and is also a star of Arabic YouTube comedy channel HowaWaHeya.
Arabia
Choosing Made in Italy means buying history, culture, tradition, excellence. We are talking about certified products, made unique by constant attention to detail and the choice of top-quality raw materials.
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