Discover Made in Italy through nine narratives about the key Italian supply chains and services, a detailed foray into why Italy is the go-to choice for investors and buyers across the world: a mix of innovation, high-quality materials, know-how and sustainability.
Once you choose IT, you never leave IT!
It has been a year full of emotions, events, people and especially Made in Italy. Let's relive IT together!
Luxury yachts, cosmetics, biotech and gluten-free products. They all have one thing in common: Made in Italy’s expertise and innovative approach.
#9 TRULLI OF APULIA
Apulia's Trulli are ancient limestone structures with cone-shaped roofs, synonym of timeless heritage and cultural richness.
#8 LIMONCELLO
Limoncello is a refreshing and tangy liqueur made from the zest of lemons. Produced primarily in Southern Italy, it captures the essence of the Mediterranean.
#7 PALIO DI SIENA
The Palio di Siena is a thrilling and historic horse race in the city of Siena, Tuscany, captivating visitors with its rich history, intense competition, and vibrant culture.
#6 FAENZA CERAMICS
Faenza ceramics is a traditional art form originating in Emilia-Romagna, renowned for their superior quality and unique designs. Handmade by skilled artisans, each piece is a true work of art.
#5 GELATO
Made with high-quality ingredients, gelato is synonymous with the taste of Made in Italy. It comes in a wide range of flavors, each one a testament to the artistry and creativity of gelato-makers, known as “gelatieri”.
#4 WINE
Italian wine is widely celebrated for its quality and diversity, making Italy the world's largest wine-producing country: Italy has a rich history of winemaking, dating back over 4,000 years.
#3 DANTE ALIGHIERI
Author of masterpiece 'The Divine Comedy', Dante Alighieri is considered one of the greatest poets in history and a towering figure in Italian culture. At the occasion of World Poetry Day, we celebrated the Sommo Poeta ('Supreme Poet').
#2 THE VIOLIN
The violin is one of the most iconic and beloved musical instruments in the world. It has a rich history that spans several centuries, and its development can be traced back to the early 16th century, right in Italy.
#1 THE MURANO GLASS
Murano glassworks is a world-renowned art form that has been produced on the small island of Murano, just off the coast of Venice.
From New York to Tokyo, from Madrid to Beijing, from Shanghai to Los Angeles: Be IT is a global campaign welcoming millions of people to discover Italy.
Be Authentic
When products and services are 'Made in Italy', they adhere to the highest standards of quality and excellence. It is therefore important for both producers and consumers to adopt measures to protect original goods from counterfeiting. But how can you be certain that the product comes from a reliable origin? It’s simple: follow the advice of experts!
Listen to the experts
Italy's Dominate 2023 Fencing World Championship
Italy celebrated its victory at the 2023 Fencing World Championship in Milan, with an exceptional performance. The 10 medals they secured (4 gold, 4 silver, 2 bronze) triumph dominated the scoreboard, as they now set their eyes on Paris.
100 Medals: an Italian Triumph at the European Games 2023
With an astonishing number of 100 medals won at the European Games 2023 - of which 35 are gold, 26 silver and 39 bronze - the Italian athletes have left their rivals in awe in Krakow, Poland. As a testimony of their dedication and skill, this victory celebrates Italian excellence in sports.
Italian Under 19 Secures Euro U19 Victory
With a decisive goal by Kayode, Italy's Under 19 team - called 'Azzurrini' - won the Euro U19, affirming their prowess on the international stage in the finale against Portugal. With this victory, Italy secures a total of two titles in the competition.
A Racing Tricolor Victory: Ferrari Conquers at the 24 Hours of Le Mans
Ferrari made a triumphant return to the top class of the 24 Hours of Le Mans. The roar of the "Rossa" echoed as it clinched the top spot, captivating motorsport enthusiasts worldwide. With sheer determination, Italy’s F1 brand marks an unforgettable chapter in the annals of racing glory.
Crowning Champions of the 80th Italian Open
The 80th edition of the Italian Open, called the “Internazionali BNL d'Italia”, took place in Rome, Italy, on 2-21 May. The international tennis tournament was held at the historic Foro Italico, with an upgrade to two weeks of competition and 96 global players. The competition closed with many unforgettable moments.
2023 European Championships in Artistic Gymnastics
Italy triumphed at the 2023 European Championships in Artistic Gymnastics, clinching second place with seven podium finishes, including two golds, four silver and 1 bronze. Their outstanding performance is another proof of Italy's excellence in international sports competitions.
Italy delivers knockout performance at Women's World Boxing Championships 2023
Italian sport had yet another remarkable day as two of its boxers made their mark at the IBA Women's World Boxing Championships 2023 in New Delhi. Irma Testa won a gold medal and earned the title of world champion in the featherweight category (57 kg), while Sirine Chraabi was awarded a silver medal after competing in the final of the flyweight category (52 kg). Thanks to their impressive performances, the Azzurre managed to secure fourth place in the overall medal table.
Italy brings 2 gold and 4 silver medals home from the 2023 European Athletics Indoor Championships
Italy's excellence in sports strike again, with 2 gold and 4 silver medals at the 37th edition of the European Athletics Indoor Championships in Istanbul, Turkey. Italy, thanks to these extraordinary victories, ranked fourth at the global event held on 2-5 March.
Italy triumphs at the World Championship 2023, and come home with an array of medals
This year's World Winter Championships are synonymous with victory for the "Azzurri." Our champions shined bright during the 2023 edition of the World Winter Championships. All the dedication and perseverance of our athletes paid off: the total number of medals won by Italy is outstanding, and we could not be prouder of our team.
History has been made! Italy closes the European Championships 2023 at the top of the medal table with two golds and two silvers.
The 115th edition of the the 2023 European Figure Skating Championships in Finland is a page of history for our “Azzurri”! Conti-Macii and Ghilardi-Ambrosini conquered both gold and silver in the artistic pairs competition. Also the couple Guignard-Fabbri got a gold medal, while Rizzo is silver. Proud of our champions!
The Italian national Down syndrome basketball team becomes world champion for the third time in a row!
In Madeira, Portugal, the Italian team played an incredible final match winning yet another competition. The achievement follows the gold medals at the European Championships in 2017 and 2021, and the World Championships in 2018 and 2019.
The first European woman to lead the ISS: and she's Italian
The world is no stranger to the talent of astronaut Samantha Cristoforetti. She will be the first European woman to lead the crew on the Space Station. The appointment event will be televised live on 28 September 2022.
MESSAGES FROM THE ITALIAN EMBASSIES
Made in Italy is simply extraordinary, which is why everyone is talking about it!
Italian embassies promote Italian excellence all over the globe. Check out their fantastic video messages and contributions from all around the world to learn more about how amazing Made in Italy is!
The quality and ingenuity of Italian products and services will captivate everyone. Choosing Made in Italy means choosing only the finest – and you can now learn more and read the nine narratives in your own language!
Italy is passion and style, heritage and diversity, innovation and creativity. But there’s so much more to it. It is about making exceptional things: curiosity and dedication, bravery and imagination, expertise and precision... It is our brand, cool and unique: Italy is simply extraordinary. Be it.
Play VideoIT is the future!
Discover nowWatch how various creators from the Be IT communication campaign’s 26 target nations promote ‘Made in Italy’ in their own countries.
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30 years old, Fashion Designer and Lifestyle Influencer graduated with a bachelor degree in Fine arts. After working in the industry for a while, she founded her own brand and started to produce content on social media, reached 4.7 million followers in a few years and is now actively continuing her business life as a digital content producer with the concept of family and lifestyle.
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Pamela Tóth-Hódi is a model, influencer and businesswoman. She has one of the biggest follower groups on Instagram in Hungary. More than 620k people follow her social site.
Hungary
2,38M
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Hung Huang, writer, blogger. Was nominated by TIME magazine as one of 100 most influential person. Advocate of women’s empowerment; promoter of local art and design. Probably best known for her first collection of Essays MY ABNORMAL LIFE which was a bestseller in China. She has since published three collections of essays, acted in two films, one of which she starred —— Pepetual Motion which participated in Venice Film Festival.
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Małgorzata Kożuchowska is one of Poland's most well-known and respected actresses of her time. She appeared in a variety of works, including movies, tv series, and stage performances. Forbes Women named her one of the top 50 women's personal brands in the world in 2021. She may presently be featured in performances at Warsaw's National Theatre. Many theatre critics praised her most recent main role in the play ""Mother Joan of the Angels."" In the meantime, several movies in which she appears are awaiting their cinema premieres.
Poland
7,6M
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Daniela Choma is a content creator from Brazil. She shares her cooking passion on social media with tasty and creative recipes. Additionally, Dani shows the details of real motherhood in her routine with little Jade and also Aurora's pregnancy. With this passionating mix of cooking and motherhood Dani captivates an evergrowing legion of fans!
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Profile update coming soon.
Japan
Choosing Made in Italy means buying history, culture, tradition, excellence. We are talking about certified products, made unique by constant attention to detail and the choice of top-quality raw materials.
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