Discover Made in Italy through nine narratives about the key Italian supply chains and services, a detailed foray into why Italy is the go-to choice for investors and buyers across the world: a mix of innovation, high-quality materials, know-how and sustainability.
Once you choose IT, you never leave IT!
Italy: a bridge between Europe and the world
From New York to Tokyo, from Madrid to Beijing, from Shanghai to Los Angeles: Be IT is a global campaign welcoming millions of people to discover Italy.
When products and services are 'Made in Italy', they adhere to the highest standards of quality and excellence. It is therefore important for both producers and consumers to adopt measures to protect original goods from counterfeiting. But how can you be certain that the product comes from a reliable origin? It’s simple: follow the advice of experts!Listen to the experts
Ferrari's sustainable new release for 2025: the first fully electric car has been announced.
After many hybrid models, Ferrari makes a major move toward introducing a fully electric car. The launch of the brand's new vehicle is set for 2025, and it will certainly be a game changer!
'Takeoff' was born in Piedmont but planned to travel to space.
This ambitious effort, with a budget of 21 million euros, focuses on 10 firms each year in the fields of aeronautics, aerospace, air mobility, and advanced hardware to help them grow.
Made in Italy is simply extraordinary, which is why everyone is talking about it!
Italian embassies promote Italian excellence all over the globe. Check out their fantastic video messages and contributions from all around the world to learn more about how amazing Made in Italy is!
The quality and ingenuity of Italian products and services will captivate everyone. Choosing Made in Italy means choosing only the finest – and you can now learn more and read the nine narratives in your own language!
Italy is passion and style, heritage and diversity, innovation and creativity. But there’s so much more to it. It is about making exceptional things: curiosity and dedication, bravery and imagination, expertise and precision... It is our brand, cool and unique: Italy is simply extraordinary. Be it.Play Video
Discover the most innovative Italian startups.Explore now
Watch how various creators from the Be IT communication campaign’s 26 target nations promote ‘Made in Italy’ in their own countries.
Opportunities to seeAll Social Stars
Phan Anh Ngoc now plays roles as a hot TikToker, an actress and a photo model in Vietnam. She has an account with 2.1 million followers on TikTok, focusing on funny content.
Bio not available.
Myolie WU Hang Yee is a Chinese actress and singer from Hong Kong. She won the second runner-up title of Miss Hong Kong before launching her acting career in TV drama in 1999. Over the course of her career, she has received many acting awardsa nd was the first actress to sweep all three premier actress awards in HK and was crowned as “TV Queen” at the TVB Anniversary Awards in 2011.
Cedric is one of Germany's most ambitious and creative TikTok influencers. He is a great achiever in all aspects of his professional and personal life. At the age of 17, he established the Re-apaga Charity Foundation with the purpose of making Armenia and the rest of the world more sustainable. Soon after, he founded Impulse Recycling LLC, an innovative recycling company, and Apaga CJSC, a disruptive cleantech business, which became one of the top ten worldwide winners of Climate Launchpad, the world's largest green start-up competition.
Mina Al Sheikhly is known for her charming personality and her captivating, modern and engaging content that has gained her strong presence in the Middle East. Besides being a content creator, Mina is an entrepreneur that launched her own mascara brand in 2020, an advocate for women empowerment in business and a philanthropist.
United Arab Emirates
Domino is a Swedish content creator based in Stockholm. She has been in charge of her six Instagram accounts since 2011. Through her platforms, she was able to connect with so many wonderful people and business partners. She likes spending time with her Australian fiancé, her dog Dasha, friends, and family in her leisure time. She also enjoys working out, cooking (and eating), fashion, design, and interior design. She simply enjoys the finer things in life.
A Lebanese actress, born in 1996 in Lebanon. She was raised in Jeddah, Saudi Arabia. She obtained a bachelor's degree in a field she did not want to study in her youth. So, she decided to challenge her family's desire to study, and enter the field of work early. She started working as a model and then stormed to the world of acting. She participated in: The Family, Ureem and Share Chat. Al Bayed is a Saudi-based online comic star who posts funny and lighthearted content, including scripted thought provoking, videos between men and women and is also a star of Arabic YouTube comedy channel HowaWaHeya.
Daniela Choma is a content creator from Brazil. She shares her cooking passion on social media with tasty and creative recipes. Additionally, Dani shows the details of real motherhood in her routine with little Jade and also Aurora's pregnancy. With this passionating mix of cooking and motherhood Dani captivates an evergrowing legion of fans!
Choosing Made in Italy means buying history, culture, tradition, excellence. We are talking about certified products, made unique by constant attention to detail and the choice of top-quality raw materials.
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