Discover Made in Italy through nine narratives about the key Italian supply chains and services, a detailed foray into why Italy is the go-to choice for investors and buyers across the world: a mix of innovation, high-quality materials, know-how and sustainability.
Once you choose IT, you never leave IT!
It has been a year full of emotions, events, people and especially Made in Italy. Let's relive IT together!
#3 DANTE ALIGHIERI
Author of masterpiece 'The Divine Comedy', Dante Alighieri is considered one of the greatest poets in history and a towering figure in Italian culture. At the occasion of World Poetry Day, we celebrated the Sommo Poeta ('Supreme Poet').
#2 THE VIOLIN
The violin is one of the most iconic and beloved musical instruments in the world. It has a rich history that spans several centuries, and its development can be traced back to the early 16th century, right in Italy.
#1 THE MURANO GLASS
Murano glassworks is a world-renowned art form that has been produced on the small island of Murano, just off the coast of Venice.
From New York to Tokyo, from Madrid to Beijing, from Shanghai to Los Angeles: Be IT is a global campaign welcoming millions of people to discover Italy.
When products and services are 'Made in Italy', they adhere to the highest standards of quality and excellence. It is therefore important for both producers and consumers to adopt measures to protect original goods from counterfeiting. But how can you be certain that the product comes from a reliable origin? It’s simple: follow the advice of experts!Listen to the experts
Italy brings 2 gold and 4 silver medals home from the 2023 European Athletics Indoor Championships
Italy's excellence in sports strike again, with 2 gold and 4 silver medals at the 37th edition of the European Athletics Indoor Championships in Istanbul, Turkey. Italy, thanks to these extraordinary victories, ranked fourth at the global event held on 2-5 March.
Italy triumphs at the World Championship 2023, and come home with an array of medals
This year's World Winter Championships are synonymous with victory for the "Azzurri." Our champions shined bright during the 2023 edition of the World Winter Championships. All the dedication and perseverance of our athletes paid off: the total number of medals won by Italy is outstanding, and we could not be prouder of our team.
History has been made! Italy closes the European Championships 2023 at the top of the medal table with two golds and two silvers.
The 115th edition of the the 2023 European Figure Skating Championships in Finland is a page of history for our “Azzurri”! Conti-Macii and Ghilardi-Ambrosini conquered both gold and silver in the artistic pairs competition. Also the couple Guignard-Fabbri got a gold medal, while Rizzo is silver. Proud of our champions!
The Italian national Down syndrome basketball team becomes world champion for the third time in a row!
In Madeira, Portugal, the Italian team played an incredible final match winning yet another competition. The achievement follows the gold medals at the European Championships in 2017 and 2021, and the World Championships in 2018 and 2019.
The first European woman to lead the ISS: and she's Italian
The world is no stranger to the talent of astronaut Samantha Cristoforetti. She will be the first European woman to lead the crew on the Space Station. The appointment event will be televised live on 28 September 2022.
Made in Italy is simply extraordinary, which is why everyone is talking about it!
Italian embassies promote Italian excellence all over the globe. Check out their fantastic video messages and contributions from all around the world to learn more about how amazing Made in Italy is!
The quality and ingenuity of Italian products and services will captivate everyone. Choosing Made in Italy means choosing only the finest – and you can now learn more and read the nine narratives in your own language!
Italy is passion and style, heritage and diversity, innovation and creativity. But there’s so much more to it. It is about making exceptional things: curiosity and dedication, bravery and imagination, expertise and precision... It is our brand, cool and unique: Italy is simply extraordinary. Be it.Play Video
IT is the future!Discover now
Watch how various creators from the Be IT communication campaign’s 26 target nations promote ‘Made in Italy’ in their own countries.
Opportunities to seeAll Social Stars
Domino is a Swedish content creator based in Stockholm. She has been in charge of her six Instagram accounts since 2011. Through her platforms, she was able to connect with so many wonderful people and business partners. She likes spending time with her Australian fiancé, her dog Dasha, friends, and family in her leisure time. She also enjoys working out, cooking (and eating), fashion, design, and interior design. She simply enjoys the finer things in life.
Profile update coming soon.
Phan Anh Ngoc now plays roles as a hot TikToker, an actress and a photo model in Vietnam. She has an account with 2.1 million followers on TikTok, focusing on funny content.
Shahveer is a renowned comedian and Youtuber who currently resides in Canada. He’s well known for creating content on the lifestyle of Canadian and South Asian families. The handsome Shahveer displays content regarding the traditions and cultures of South Asian and Canadian people. His videos always get hype and in this way, he garnered millions of followers on social media. Additionally, he collaborated with his co-Youtubers like Sham Idress and Zaid Ali Tahir to depict situations in a comical way. He started his social media journey back in 2013. The uniqueness in his content made him ascend towards the heights. He brings attractiveness in his content with his humor and by depicting the positive side of Pakistan. He currently lives in Milton, Ontario, Canada.
Fashion and lifestyle influencer. Sabrina initially started with posting fashion insights for friends. Over time, her Instagram profile has developed into a destination for style inspiration and tips. She is passionate, confident, and committed to the idea that a woman should be two things: who she is and what she wants. Her outfits are currently being featured on accounts with millions of followers.
MenT is the largest Czech content creator, with 2450 000 followers on his channels, who distinguishes himself thanks to his friendly approach to fans, regular daily schedule, and innovative content. In 2017, he became the first Czech to surpass one million YouTube subscribers.
A Lebanese actress, born in 1996 in Lebanon. She was raised in Jeddah, Saudi Arabia. She obtained a bachelor's degree in a field she did not want to study in her youth. So, she decided to challenge her family's desire to study, and enter the field of work early. She started working as a model and then stormed to the world of acting. She participated in: The Family, Ureem and Share Chat. Al Bayed is a Saudi-based online comic star who posts funny and lighthearted content, including scripted thought provoking, videos between men and women and is also a star of Arabic YouTube comedy channel HowaWaHeya.
Profile update coming soon.
Choosing Made in Italy means buying history, culture, tradition, excellence. We are talking about certified products, made unique by constant attention to detail and the choice of top-quality raw materials.
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