Made in Italy, simply extraordinary

Discover Made in Italy through nine narratives about the key Italian supply chains and services, a detailed foray into why Italy is the go-to choice for investors and buyers across the world: a mix of innovation, high-quality materials, know-how and sustainability.

Once you choose IT, you never leave IT!

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Special Economic Zones

Italy: a bridge between Europe and the world

Made in Italy around the world

From New York to Tokyo, from Madrid to Beijing, from Shanghai to Los Angeles: Be IT is a global campaign welcoming millions of people to discover Italy.

Be Authentic

When products and services are 'Made in Italy', they adhere to the highest standards of quality and excellence. It is therefore important for both producers and consumers to adopt measures to protect original goods from counterfeiting. But how can you be certain that the product comes from a reliable origin? It’s simple: follow the advice of experts!

Listen to the experts

Did you know IT?

The Italian volleyball team dominated yet another match.

In Ankara, the Italian team wins the Women's Volleyball Nations League 2022 final against Brazil. It is the first ever VNL title for Paola Egonu and her team.

Ferrari's sustainable new release for 2025: the first fully electric car has been announced.

After many hybrid models, Ferrari makes a major move toward introducing a fully electric car. The launch of the brand's new vehicle is set for 2025, and it will certainly be a game changer!

The Italian signature style won over the judges of the Global Chefs Challenge 2022 in Abu Dhabi.

The 'Nazionale Italiana Cuochi', led by Chef Marco Tomasi, took first place in the senior classification.

When it comes to wine, beverages, and delicacies, consumers choose Made in Italy.

'Osservatorio Immagino', in partnership with Nielsen, confirms that Italian agri-food products continue to be buyers’ first choice.

Meet Eugenio Zuccarelli: a Genoese in New York who 'predicts' the onset of chronic diseases.

His professional credentials have landed him a position on Forbes' list of under 30 healthcare experts, making him a figure to keep an eye on.

Sapienza among the best universities in the world for the QS World University Rankings 2022.

What are the parameters? Academic and corporate reputation, citations, prolificacy, and the impact of publications are all factors to consider.

'Takeoff' was born in Piedmont but planned to travel to space.

This ambitious effort, with a budget of 21 million euros, focuses on 10 firms each year in the fields of aeronautics, aerospace, air mobility, and advanced hardware to help them grow.

Italy extends its borders beyond the boot to 'Iride'.

This is the name of a new Italian constellation chosen from among 600 proposals by Italian astronaut Samantha Cristoforetti, a truly Italian star!


Talking About IT

Made in Italy is simply extraordinary, which is why everyone is talking about it!

Italian embassies promote Italian excellence all over the globe. Check out their fantastic video messages and contributions from all around the world to learn more about how amazing Made in Italy is!

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Made in Italy for the world

The quality and ingenuity of Italian products and services will captivate everyone. Choosing Made in Italy means choosing only the finest – and you can now learn more and read the nine narratives in your own language!

Italy is...

Italy is passion and style, heritage and diversity, innovation and creativity. But there’s so much more to it. It is about making exceptional things: curiosity and dedication, bravery and imagination, expertise and precision... It is our brand, cool and unique: Italy is simply extraordinary. Be it.

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Discover the most innovative Italian startups.

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Social Wall #beIT

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Social Stars say IT

Watch how various creators from the Be IT communication campaign’s 26 target nations promote ‘Made in Italy’ in their own countries.

Buy Italian. Get more.

Choosing Made in Italy means buying history, culture, tradition, excellence. We are talking about certified products, made unique by constant attention to detail and the choice of top-quality raw materials.

There is much more to IT

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