Made in Italy, simply extraordinary

Discover Made in Italy through nine narratives about the key Italian supply chains and services, a detailed foray into why Italy is the go-to choice for investors and buyers across the world: a mix of innovation, high-quality materials, know-how and sustainability.

Once you choose IT, you never leave IT!

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Italy: building excellence

Luxury yachts, cosmetics, biotech and gluten-free products. They all have one thing in common: Made in Italy’s expertise and innovative approach.

Luxury yacht pioneers

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Italian cosmetic innovations

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Italy’s biotech

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Gluten-free Italy

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Special Economic Zones

Italy: a bridge between Europe and the world

Made in Italy around the world

From New York to Tokyo, from Madrid to Beijing, from Shanghai to Los Angeles: Be IT is a global campaign welcoming millions of people to discover Italy.

Be Authentic

When products and services are 'Made in Italy', they adhere to the highest standards of quality and excellence. It is therefore important for both producers and consumers to adopt measures to protect original goods from counterfeiting. But how can you be certain that the product comes from a reliable origin? It’s simple: follow the advice of experts!

Listen to the experts


Talking About IT

Made in Italy is simply extraordinary, which is why everyone is talking about it!

Italian embassies promote Italian excellence all over the globe. Check out their fantastic video messages and contributions from all around the world to learn more about how amazing Made in Italy is!

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Made in Italy for the world

The quality and ingenuity of Italian products and services will captivate everyone. Choosing Made in Italy means choosing only the finest – and you can now learn more and read the nine narratives in your own language!

Italy is...

Italy is passion and style, heritage and diversity, innovation and creativity. But there’s so much more to it. It is about making exceptional things: curiosity and dedication, bravery and imagination, expertise and precision... It is our brand, cool and unique: Italy is simply extraordinary. Be it.

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Discover the most innovative Italian startups.

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Social Wall #beIT

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Social Stars say IT

Watch how various creators from the Be IT communication campaign’s 26 target nations promote ‘Made in Italy’ in their own countries.

Buy Italian. Get more.

Choosing Made in Italy means buying history, culture, tradition, excellence. We are talking about certified products, made unique by constant attention to detail and the choice of top-quality raw materials.

There is much more to IT

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