Discover Made in Italy through nine narratives about the key Italian supply chains and services, a detailed foray into why Italy is the go-to choice for investors and buyers across the world: a mix of innovation, high-quality materials, know-how and sustainability.
Once you choose IT, you never leave IT!
Italy: a bridge between Europe and the world
Made in Italy is simply extraordinary, which is why everyone is talking about it!
Italian embassies promote Italian excellence all over the globe. Check out their fantastic video messages and contributions from all around the world to learn more about how amazing Made in Italy is!
The quality and ingenuity of Italian products and services will captivate everyone. Choosing Made in Italy means choosing only the finest – and you can now learn more and read the nine narratives in your own language!
Italy is passion and style, heritage and diversity, innovation and creativity. But there’s so much more to it. It is about making exceptional things: curiosity and dedication, bravery and imagination, expertise and precision... It is our brand, cool and unique: Italy is simply extraordinary. Be it.Play Video
Discover the most innovative Italian startups.Explore now
"Italy is simply extraordinary: be IT" is an international communication campaign in support of Made in Italy. The campaign, launched in conjunction with the Italian Trade Agency (ITA) by the Ministry of Foreign Affairs and International Cooperation, promotes the internationalisation of Italian products and industries. The purpose is to relaunch Italy's global image, attract resources and investments, and strengthen exports and tourism.
Watch how various creators from the Be IT communication campaign’s 26 target nations promote ‘Made in Italy’ in their own countries.
Opportunities to seeAll Social Stars
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Daniela Choma is a content creator from Brazil. She shares her cooking passion on social media with tasty and creative recipes. Additionally, Dani shows the details of real motherhood in her routine with little Jade and also Aurora's pregnancy. With this passionating mix of cooking and motherhood Dani captivates an evergrowing legion of fans!
Bio not available.
Se is an international online influencer in China with over 2 million followers across major social media platforms. She creates comedic skits and short videos on multicultural topics, exploring the differences and similarities across cultures. She is also the founder and CEO of a Chinese social media agency that provides social media consulting, transforming digital & marketing strategy, and creating revolutionary business impact.
Shahveer is a renowned comedian and Youtuber who currently resides in Canada. He’s well known for creating content on the lifestyle of Canadian and South Asian families. The handsome Shahveer displays content regarding the traditions and cultures of South Asian and Canadian people. His videos always get hype and in this way, he garnered millions of followers on social media. Additionally, he collaborated with his co-Youtubers like Sham Idress and Zaid Ali Tahir to depict situations in a comical way. He started his social media journey back in 2013. The uniqueness in his content made him ascend towards the heights. He brings attractiveness in his content with his humor and by depicting the positive side of Pakistan. He currently lives in Milton, Ontario, Canada.
Phan Anh Ngoc now plays roles as a hot TikToker, an actress and a photo model in Vietnam. She has an account with 2.1 million followers on TikTok, focusing on funny content.
Małgorzata Kożuchowska is one of Poland's most well-known and respected actresses of her time. She appeared in a variety of works, including movies, tv series, and stage performances. Forbes Women named her one of the top 50 women's personal brands in the world in 2021. She may presently be featured in performances at Warsaw's National Theatre. Many theatre critics praised her most recent main role in the play ""Mother Joan of the Angels."" In the meantime, several movies in which she appears are awaiting their cinema premieres.
Choosing Made in Italy means buying history, culture, tradition, excellence. We are talking about certified products, made unique by constant attention to detail and the choice of top-quality raw materials.
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