Discover Made in Italy through nine narratives about the key Italian supply chains and services, a detailed foray into why Italy is the go-to choice for investors and buyers across the world: a mix of innovation, high-quality materials, know-how and sustainability.
Once you choose IT, you never leave IT!
Cooking shows, art exhibitions, concerts, and much more!
Everyone loves Italy.
Luxury yachts, cosmetics, biotech and gluten-free products. They all have one thing in common: Made in Italy’s expertise and innovative approach.
From New York to Tokyo, from Madrid to Beijing, from Shanghai to Los Angeles: Be IT is a global campaign welcoming millions of people to discover Italy.
Be Authentic
When products and services are 'Made in Italy', they adhere to the highest standards of quality and excellence. It is therefore important for both producers and consumers to adopt measures to protect original goods from counterfeiting. But how can you be certain that the product comes from a reliable origin? It’s simple: follow the advice of experts!
Listen to the experts
The Italian national Down syndrome basketball team becomes world champion for the third time in a row!
In Madeira, Portugal, the Italian team played an incredible final match winning yet another competition. The achievement follows the gold medals at the European Championships in 2017 and 2021, and the World Championships in 2018 and 2019.
The first European woman to lead the ISS: and she's Italian
The world is no stranger to the talent of astronaut Samantha Cristoforetti. She will be the first European woman to lead the crew on the Space Station. The appointment event will be televised live on 28 September 2022.
MESSAGES FROM THE ITALIAN EMBASSIES
Made in Italy is simply extraordinary, which is why everyone is talking about it!
Italian embassies promote Italian excellence all over the globe. Check out their fantastic video messages and contributions from all around the world to learn more about how amazing Made in Italy is!
The quality and ingenuity of Italian products and services will captivate everyone. Choosing Made in Italy means choosing only the finest – and you can now learn more and read the nine narratives in your own language!
Italy is passion and style, heritage and diversity, innovation and creativity. But there’s so much more to it. It is about making exceptional things: curiosity and dedication, bravery and imagination, expertise and precision... It is our brand, cool and unique: Italy is simply extraordinary. Be it.
Play VideoIT is the future!
Discover nowWatch how various creators from the Be IT communication campaign’s 26 target nations promote ‘Made in Italy’ in their own countries.
2,2M
followers
Cedric is one of Germany's most ambitious and creative TikTok influencers. He is a great achiever in all aspects of his professional and personal life. At the age of 17, he established the Re-apaga Charity Foundation with the purpose of making Armenia and the rest of the world more sustainable. Soon after, he founded Impulse Recycling LLC, an innovative recycling company, and Apaga CJSC, a disruptive cleantech business, which became one of the top ten worldwide winners of Climate Launchpad, the world's largest green start-up competition.
Germany
2,38M
followers
Hung Huang, writer, blogger. Was nominated by TIME magazine as one of 100 most influential person. Advocate of women’s empowerment; promoter of local art and design. Probably best known for her first collection of Essays MY ABNORMAL LIFE which was a bestseller in China. She has since published three collections of essays, acted in two films, one of which she starred —— Pepetual Motion which participated in Venice Film Festival.
China
3M
followers
Mina Al Sheikhly is known for her charming personality and her captivating, modern and engaging content that has gained her strong presence in the Middle East. Besides being a content creator, Mina is an entrepreneur that launched her own mascara brand in 2020, an advocate for women empowerment in business and a philanthropist.
United Arab Emirates
4,2M
followers
A Lebanese actress, born in 1996 in Lebanon. She was raised in Jeddah, Saudi Arabia. She obtained a bachelor's degree in a field she did not want to study in her youth. So, she decided to challenge her family's desire to study, and enter the field of work early. She started working as a model and then stormed to the world of acting. She participated in: The Family, Ureem and Share Chat. Al Bayed is a Saudi-based online comic star who posts funny and lighthearted content, including scripted thought provoking, videos between men and women and is also a star of Arabic YouTube comedy channel HowaWaHeya.
Arabia
791,9K
followers
Fashion and lifestyle influencer. Sabrina initially started with posting fashion insights for friends. Over time, her Instagram profile has developed into a destination for style inspiration and tips. She is passionate, confident, and committed to the idea that a woman should be two things: who she is and what she wants. Her outfits are currently being featured on accounts with millions of followers.
Brussels, Belgium
2,6M
followers
MenT is the largest Czech content creator, with 2450 000 followers on his channels, who distinguishes himself thanks to his friendly approach to fans, regular daily schedule, and innovative content. In 2017, he became the first Czech to surpass one million YouTube subscribers.
Česko
2M
followers
Profile update coming soon.
India
1,9M
followers
Bio not available.
Netherlands
Choosing Made in Italy means buying history, culture, tradition, excellence. We are talking about certified products, made unique by constant attention to detail and the choice of top-quality raw materials.
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