Discover Made in Italy through nine narratives about the key Italian supply chains and services, a detailed foray into why Italy is the go-to choice for investors and buyers across the world: a mix of innovation, high-quality materials, know-how and sustainability.
Once you choose IT, you never leave IT!
It has been a year full of emotions, events, people and especially Made in Italy. Let's relive IT together!
Luxury yachts, cosmetics, biotech and gluten-free products. They all have one thing in common: Made in Italy’s expertise and innovative approach.
#5 GELATO
Made with high-quality ingredients, gelato is synonymous with the taste of Made in Italy. It comes in a wide range of flavors, each one a testament to the artistry and creativity of gelato-makers, known as “gelatieri”.
#4 WINE
Italian wine is widely celebrated for its quality and diversity, making Italy the world's largest wine-producing country: Italy has a rich history of winemaking, dating back over 4,000 years.
#3 DANTE ALIGHIERI
Author of masterpiece 'The Divine Comedy', Dante Alighieri is considered one of the greatest poets in history and a towering figure in Italian culture. At the occasion of World Poetry Day, we celebrated the Sommo Poeta ('Supreme Poet').
#2 THE VIOLIN
The violin is one of the most iconic and beloved musical instruments in the world. It has a rich history that spans several centuries, and its development can be traced back to the early 16th century, right in Italy.
#1 THE MURANO GLASS
Murano glassworks is a world-renowned art form that has been produced on the small island of Murano, just off the coast of Venice.
From New York to Tokyo, from Madrid to Beijing, from Shanghai to Los Angeles: Be IT is a global campaign welcoming millions of people to discover Italy.
Be Authentic
When products and services are 'Made in Italy', they adhere to the highest standards of quality and excellence. It is therefore important for both producers and consumers to adopt measures to protect original goods from counterfeiting. But how can you be certain that the product comes from a reliable origin? It’s simple: follow the advice of experts!
Listen to the experts
2023 European Championships in Artistic Gymnastics
Italy triumphed at the 2023 European Championships in Artistic Gymnastics, clinching second place with seven podium finishes, including two golds, four silver and 1 bronze. Their outstanding performance is another proof of Italy's excellence in international sports competitions.
Italy delivers knockout performance at Women's World Boxing Championships 2023
Italian sport had yet another remarkable day as two of its boxers made their mark at the IBA Women's World Boxing Championships 2023 in New Delhi. Irma Testa won a gold medal and earned the title of world champion in the featherweight category (57 kg), while Sirine Chraabi was awarded a silver medal after competing in the final of the flyweight category (52 kg). Thanks to their impressive performances, the Azzurre managed to secure fourth place in the overall medal table.
Italy brings 2 gold and 4 silver medals home from the 2023 European Athletics Indoor Championships
Italy's excellence in sports strike again, with 2 gold and 4 silver medals at the 37th edition of the European Athletics Indoor Championships in Istanbul, Turkey. Italy, thanks to these extraordinary victories, ranked fourth at the global event held on 2-5 March.
Italy triumphs at the World Championship 2023, and come home with an array of medals
This year's World Winter Championships are synonymous with victory for the "Azzurri." Our champions shined bright during the 2023 edition of the World Winter Championships. All the dedication and perseverance of our athletes paid off: the total number of medals won by Italy is outstanding, and we could not be prouder of our team.
History has been made! Italy closes the European Championships 2023 at the top of the medal table with two golds and two silvers.
The 115th edition of the the 2023 European Figure Skating Championships in Finland is a page of history for our “Azzurri”! Conti-Macii and Ghilardi-Ambrosini conquered both gold and silver in the artistic pairs competition. Also the couple Guignard-Fabbri got a gold medal, while Rizzo is silver. Proud of our champions!
The Italian national Down syndrome basketball team becomes world champion for the third time in a row!
In Madeira, Portugal, the Italian team played an incredible final match winning yet another competition. The achievement follows the gold medals at the European Championships in 2017 and 2021, and the World Championships in 2018 and 2019.
The first European woman to lead the ISS: and she's Italian
The world is no stranger to the talent of astronaut Samantha Cristoforetti. She will be the first European woman to lead the crew on the Space Station. The appointment event will be televised live on 28 September 2022.
MESSAGES FROM THE ITALIAN EMBASSIES
Made in Italy is simply extraordinary, which is why everyone is talking about it!
Italian embassies promote Italian excellence all over the globe. Check out their fantastic video messages and contributions from all around the world to learn more about how amazing Made in Italy is!
The quality and ingenuity of Italian products and services will captivate everyone. Choosing Made in Italy means choosing only the finest – and you can now learn more and read the nine narratives in your own language!
Italy is passion and style, heritage and diversity, innovation and creativity. But there’s so much more to it. It is about making exceptional things: curiosity and dedication, bravery and imagination, expertise and precision... It is our brand, cool and unique: Italy is simply extraordinary. Be it.
Play VideoIT is the future!
Discover nowWatch how various creators from the Be IT communication campaign’s 26 target nations promote ‘Made in Italy’ in their own countries.
4,8M
followers
30 years old, Fashion Designer and Lifestyle Influencer graduated with a bachelor degree in Fine arts. After working in the industry for a while, she founded her own brand and started to produce content on social media, reached 4.7 million followers in a few years and is now actively continuing her business life as a digital content producer with the concept of family and lifestyle.
Turkey
4,2M
followers
A Lebanese actress, born in 1996 in Lebanon. She was raised in Jeddah, Saudi Arabia. She obtained a bachelor's degree in a field she did not want to study in her youth. So, she decided to challenge her family's desire to study, and enter the field of work early. She started working as a model and then stormed to the world of acting. She participated in: The Family, Ureem and Share Chat. Al Bayed is a Saudi-based online comic star who posts funny and lighthearted content, including scripted thought provoking, videos between men and women and is also a star of Arabic YouTube comedy channel HowaWaHeya.
Arabia
14,1M
followers
Se is an international online influencer in China with over 2 million followers across major social media platforms. She creates comedic skits and short videos on multicultural topics, exploring the differences and similarities across cultures. She is also the founder and CEO of a Chinese social media agency that provides social media consulting, transforming digital & marketing strategy, and creating revolutionary business impact.
South Korea
11M
followers
Ilika is a young man who turns all the content he creates into trends. He stands out with his lifestyle content, his travel diaries around the world, which have inspired many people to learn a little more about his country.
Mexico
1M
followers
Myolie WU Hang Yee is a Chinese actress and singer from Hong Kong. She won the second runner-up title of Miss Hong Kong before launching her acting career in TV drama in 1999. Over the course of her career, she has received many acting awardsa nd was the first actress to sweep all three premier actress awards in HK and was crowned as “TV Queen” at the TVB Anniversary Awards in 2011.
Hong Kong
3,1M
followers
Bio not available.
UK
862,2K
followers
Domino is a Swedish content creator based in Stockholm. She has been in charge of her six Instagram accounts since 2011. Through her platforms, she was able to connect with so many wonderful people and business partners. She likes spending time with her Australian fiancé, her dog Dasha, friends, and family in her leisure time. She also enjoys working out, cooking (and eating), fashion, design, and interior design. She simply enjoys the finer things in life.
Sweden
7,6M
followers
Daniela Choma is a content creator from Brazil. She shares her cooking passion on social media with tasty and creative recipes. Additionally, Dani shows the details of real motherhood in her routine with little Jade and also Aurora's pregnancy. With this passionating mix of cooking and motherhood Dani captivates an evergrowing legion of fans!
Brazil
Choosing Made in Italy means buying history, culture, tradition, excellence. We are talking about certified products, made unique by constant attention to detail and the choice of top-quality raw materials.
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