Made in Italy, simply extraordinary

Discover Made in Italy through nine narratives about the key Italian supply chains and services, a detailed foray into why Italy is the go-to choice for investors and buyers across the world: a mix of innovation, high-quality materials, know-how and sustainability.

Once you choose IT, you never leave IT!

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Celebrating Made in Italy around the world

Cooking shows, art exhibitions, concerts, and much more!
Everyone loves Italy.

Italy: building excellence

Luxury yachts, cosmetics, biotech and gluten-free products. They all have one thing in common: Made in Italy’s expertise and innovative approach.

Luxury yacht pioneers

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Italian cosmetic innovations

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Italy’s biotech

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Gluten-free Italy

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Special Economic Zones

Italy: a bridge between Europe and the world

Made in Italy around the world

From New York to Tokyo, from Madrid to Beijing, from Shanghai to Los Angeles: Be IT is a global campaign welcoming millions of people to discover Italy.

Be Authentic

When products and services are 'Made in Italy', they adhere to the highest standards of quality and excellence. It is therefore important for both producers and consumers to adopt measures to protect original goods from counterfeiting. But how can you be certain that the product comes from a reliable origin? It’s simple: follow the advice of experts!

Listen to the experts

Did you know IT?

The Italian national Down syndrome basketball team becomes world champion for the third time in a row!

In Madeira, Portugal, the Italian team played an incredible final match winning yet another competition. The achievement follows the gold medals at the European Championships in 2017 and 2021, and the World Championships in 2018 and 2019.

Another gold for an Italian talented champion!

On 14 September, after an incredible performance, a young athlete Sofia Raffaeli wins first place at the 2022 Rhythmic Gymnastics World Championships

The first European woman to lead the ISS: and she's Italian

The world is no stranger to the talent of astronaut Samantha Cristoforetti. She will be the first European woman to lead the crew on the Space Station. The appointment event will be televised live on 28 September 2022.

Italy's latest victory continues a long string of sports achievements this season!

On Sunday, September 11, the Italian volleyball team wins the FIVB Men’s World Championship Polonia Slovenia 2022, defeating Poland– the co-host and two-time world champion.


Talking About IT

Made in Italy is simply extraordinary, which is why everyone is talking about it!

Italian embassies promote Italian excellence all over the globe. Check out their fantastic video messages and contributions from all around the world to learn more about how amazing Made in Italy is!

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Made in Italy for the world

The quality and ingenuity of Italian products and services will captivate everyone. Choosing Made in Italy means choosing only the finest – and you can now learn more and read the nine narratives in your own language!

Italy is...

Italy is passion and style, heritage and diversity, innovation and creativity. But there’s so much more to it. It is about making exceptional things: curiosity and dedication, bravery and imagination, expertise and precision... It is our brand, cool and unique: Italy is simply extraordinary. Be it.

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Discover the most innovative Italian startups.

IT is the future!

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Social Wall #beIT

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Social Stars say IT

Watch how various creators from the Be IT communication campaign’s 26 target nations promote ‘Made in Italy’ in their own countries.

Buy Italian. Get more.

Choosing Made in Italy means buying history, culture, tradition, excellence. We are talking about certified products, made unique by constant attention to detail and the choice of top-quality raw materials.

There is much more to IT

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Made in Italy is Saving Energy

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