Discover Made in Italy through nine narratives about the key Italian supply chains and services, a detailed foray into why Italy is the go-to choice for investors and buyers across the world: a mix of innovation, high-quality materials, know-how and sustainability.
Once you choose IT, you never leave IT!
From New York to Tokyo, from Madrid to Beijing, from Shanghai to Los Angeles: Be IT is a global campaign welcoming millions of people to discover Italy.
Be Authentic
When products and services are 'Made in Italy', they adhere to the highest standards of quality and excellence. It is therefore important for both producers and consumers to adopt measures to protect original goods from counterfeiting. But how can you be certain that the product comes from a reliable origin? It’s simple: follow the advice of experts!
Listen to the experts
The Italian volleyball team dominated yet another match.
In Ankara, the Italian team wins the Women's Volleyball Nations League 2022 final against Brazil. It is the first ever VNL title for Paola Egonu and her team.
Ferrari's sustainable new release for 2025: the first fully electric car has been announced.
After many hybrid models, Ferrari makes a major move toward introducing a fully electric car. The launch of the brand's new vehicle is set for 2025, and it will certainly be a game changer!
Meet Eugenio Zuccarelli: a Genoese in New York who 'predicts' the onset of chronic diseases.
His professional credentials have landed him a position on Forbes' list of under 30 healthcare experts, making him a figure to keep an eye on.
Sapienza among the best universities in the world for the QS World University Rankings 2022.
What are the parameters? Academic and corporate reputation, citations, prolificacy, and the impact of publications are all factors to consider.
'Takeoff' was born in Piedmont but planned to travel to space.
This ambitious effort, with a budget of 21 million euros, focuses on 10 firms each year in the fields of aeronautics, aerospace, air mobility, and advanced hardware to help them grow.
Italy extends its borders beyond the boot to 'Iride'.
This is the name of a new Italian constellation chosen from among 600 proposals by Italian astronaut Samantha Cristoforetti, a truly Italian star!
MESSAGES FROM THE ITALIAN EMBASSIES
Made in Italy is simply extraordinary, which is why everyone is talking about it!
Italian embassies promote Italian excellence all over the globe. Check out their fantastic video messages and contributions from all around the world to learn more about how amazing Made in Italy is!
The quality and ingenuity of Italian products and services will captivate everyone. Choosing Made in Italy means choosing only the finest – and you can now learn more and read the nine narratives in your own language!
Italy is passion and style, heritage and diversity, innovation and creativity. But there’s so much more to it. It is about making exceptional things: curiosity and dedication, bravery and imagination, expertise and precision... It is our brand, cool and unique: Italy is simply extraordinary. Be it.
Play VideoWatch how various creators from the Be IT communication campaign’s 26 target nations promote ‘Made in Italy’ in their own countries.
862,2K
followers
Domino is a Swedish content creator based in Stockholm. She has been in charge of her six Instagram accounts since 2011. Through her platforms, she was able to connect with so many wonderful people and business partners. She likes spending time with her Australian fiancé, her dog Dasha, friends, and family in her leisure time. She also enjoys working out, cooking (and eating), fashion, design, and interior design. She simply enjoys the finer things in life.
Sweden
935K
followers
Andra Gogan is a famous Romanian TV Actress. She is a YouTube star and voice actress who first became known for dubbing animated and live action shows. She become known for her self-titled vlog channel, which has earned more than 1 million subscribers.
Romania
99,8K
followers
Jacob is an international online influencer in China with over 2 million followers across major social media platforms. He creates comedic skits and short videos on multicultural topics, exploring the differences and similarities across cultures. He is also the founder and CEO of a Chinese social media agency that provides social media consulting, transforming digital & marketing strategy and creating revolutionary business impact.
China
3M
followers
Mina Al Sheikhly is known for her charming personality and her captivating, modern and engaging content that has gained her strong presence in the Middle East. Besides being a content creator, Mina is an entrepreneur that launched her own mascara brand in 2020, an advocate for women empowerment in business and a philanthropist.
United Arab Emirates
1,4M
followers
Profile update coming soon.
Japan
2M
followers
Profile update coming soon.
India
2,6M
followers
MenT is the largest Czech content creator, with 2450 000 followers on his channels, who distinguishes himself thanks to his friendly approach to fans, regular daily schedule, and innovative content. In 2017, he became the first Czech to surpass one million YouTube subscribers.
Česko
562,9K
followers
Stefan Kunz is a letterer, designer, and illustrator who uses paper to bring his vision to life. He has always had a strong interest in graphic design and typography, but the turning point occurred when he began mixing two of his favourite hobbies: drawing type and photography.Through his wordscapes, he established his unique style, TYPO x PHOTO, and as a consequence, he caught the attention of worldwide customers while establishing a committed social following.
Switzerland
Choosing Made in Italy means buying history, culture, tradition, excellence. We are talking about certified products, made unique by constant attention to detail and the choice of top-quality raw materials.
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