Italy is passion and style, heritage and diversity, innovation and
But there’s so much more to it. It is about making exceptional things: curiosity
and dedication, bravery and imagination, expertise and precision...
It is our brand, cool and unique: Italy is simply extraordinary. Be it.
"Italy is simply extraordinary: be IT" is an international communication campaign in support of Made in Italy. The campaign, launched in conjunction with the Italian Trade Agency (ITA) by the Ministry of Foreign Affairs and International Cooperation, promotes the internationalisation of Italian products and industries. The purpose is to relaunch Italy's global image, attract resources and investments, and strengthen exports and tourism.
Choosing Made in Italy means buying history, culture, tradition, excellence. We are talking about certified products, made unique by constant attention to detail and the choice of top-quality raw materials.
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