Made in Italy, simply extraordinary

Discover Made in Italy through nine narratives about the key Italian supply chains and services, a detailed foray into why Italy is the go-to choice for investors and buyers across the world: a mix of innovation, high-quality materials, know-how and sustainability.

Once you choose IT, you never leave IT!

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Special Economic Zones

Italy: a bridge between Europe and the world


Talking About IT

Made in Italy is simply extraordinary, which is why everyone is talking about it!

Italian embassies promote Italian excellence all over the globe. Check out their fantastic video messages and contributions from all around the world to learn more about how amazing Made in Italy is!

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Made in Italy for the world

The quality and ingenuity of Italian products and services will captivate everyone. Choosing Made in Italy means choosing only the finest – and you can now learn more and read the nine narratives in your own language!

Italy is...

Italy is passion and style, heritage and diversity, innovation and creativity. But there’s so much more to it. It is about making exceptional things: curiosity and dedication, bravery and imagination, expertise and precision... It is our brand, cool and unique: Italy is simply extraordinary. Be it.

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Discover the most innovative Italian startups.

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Italy, simply global

"Italy is simply extraordinary: be IT" is an international communication campaign in support of Made in Italy. The campaign, launched in conjunction with the Italian Trade Agency (ITA) by the Ministry of Foreign Affairs and International Cooperation, promotes the internationalisation of Italian products and industries. The purpose is to relaunch Italy's global image, attract resources and investments, and strengthen exports and tourism.

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Social Stars say IT

Watch how various creators from the Be IT communication campaign’s 26 target nations promote ‘Made in Italy’ in their own countries.

Social Wall #beIT

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Buy Italian. Get more.

Choosing Made in Italy means buying history, culture, tradition, excellence. We are talking about certified products, made unique by constant attention to detail and the choice of top-quality raw materials.

There is much more to IT

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